February 28, 2017

CORONA, Calif., Feb. 28, 2017 /PRNewswire/ — DECRA® Roofing Systems, Inc., the company that invented the stone-coated steel roofing category and remains its leading manufacturer, is celebrating 60 years of excellence in successfully protecting residential and light commercial projects.

Since 1957, DECRA roofing products have combined strength and durability with classic style and design versatility to withstand some of the harshest climates worldwide. DECRA panels feature a unique interlocking design to withstand high winds and add shear strength.

“We’re proud to celebrate six decades since the first DECRA panel was installed on a roof,” said Bobby Bloom, President of DECRA Roofing Systems, Americas. “In those 60 years, DECRA has continually delivered advancements in manufacturing and production to provide a product that exceeds the standard for sustainability, quality and innovative product design.”

2017 Brings Slew of Programs and Promotions

DECRA kicked off its 60th year with a renewed focus on the roofing contractor and an aggressive mindset, Bloom said. For example, the company’s JUMPSTART program gives contractors who are new to using DECRA up to $5,000 over three installations, just for trying the product.

“There is no better time to be a DECRA contractor or distributor partner, as we are gearing up to roll out programs and promotions that set new standards in the industry,” Bloom said.

DECRA recently hosted a group of contractors and distributors at the company’s Corona-based manufacturing facility to gather feedback directly from those on the front line.

“Customers are very clear with the subjects that concern them for the future and we want to provide solutions that sell more DECRA products, help them create more brand equity in the market and give them world-class training for their crews,” said Chad Colton, Vice President of Sales. “While the DECRA sales team has doubled in the past year, we wouldn’t have the growth we are experiencing without the assistance of outstanding distribution partners. We intend to provide them with better service, better marketing and better solutions.”

DECRA Roofing Systems is owned by Fletcher Building Products. DECRA products are manufactured in Corona “by a dedicated team of workers who take pride in their quality and know that each panel manufactured is being installed to protect homes and buildings of customers throughout North and South America,” Bloom said.

About DECRA® Roofing Systems, Inc., a Fletcher Building Products company: As the inventor and leading manufacturer of the stone-coated steel roofing category, DECRA Roofing Systems, Inc., has been providing ageless beauty, superior performance and lasting durability since 1957. Available in a variety of profiles and colors, DECRA Roofing Systems are low maintenance, and offer long-lasting protection and flexibility for residential or light commercial projects. DECRA is a member of the U.S. Green Building Council, National Roofing Contractors Association and Metal Roofing Alliance. Info:

SOURCE DECRA Roofing Systems, Inc.

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September 21, 2016
Corona, CA: As the roofing season begins to enter the fall season many roofers take this time to look for the latest opportunity to grow their business. With the latest industry trend reports showing a double digit rise in sales of metal roofing some have begun to investigate if they can serve a new segment of the market.

Those contractors in Canada and the USA who are looking for an alternative to the slim margin asphalt shingle jobs. Or for those who are not able to differentiate from the other installers in their market who install the same standing seam metal roofing there is good news as we get ready to enter the final months of 2016 and prepare contractors and their installation crews for an even better 2017!

DECRA, the inventors of the stone coated metal roofing category, has just announced its most aggressive promotion in history! The DECRA JumpStartTM program gives roofing contractors who have never installed their product up to 5,000 reasons to try DECRA!

“DECRA has recently brought in a new management team and has invested over five million dollars in manufacturing and supply chain capabilities all in an effort to bring roofing contractors and homeowners a better experience in the stone coated metal roofing category,” stated Bobby Bloom, President of DECRA Roofing Systems in the Americas.

“Next year we celebrate DECRA’s 60th anniversary and the DECRA JumpStart program is just the beginning,” Bloom stated.

Chad Colton, Vice President of Sales commented that “we are the company that invented stone coated metal roofing.” He further stated that “we spoke with hundreds of contractors and distribution partners and listened to their feedback,” Colton explained, “the feedback was clear from roofing contractors who didn’t install our product that they need a reason and we just gave them up to 5,000 reasons to look at us.”

The DECRA JumpStart program information and details can be found by going to DECRA JumpStart Bloom finished with, “I represent a team of people at DECRA that is committed to the success of our customers and the communities that they serve. This is only the beginning of the new DECRA.”